Building a website is a time-consuming, involved task, but when it's done right, your new website will be the launching point for an established web presence for you and your business or organization. In the first two posts of this series, we covered website planning and organization. Now it's time to get down to the nitty gritty of website building: CONTENT.
After organization, content is easily the most important feature of your website. For the sake of brevity, we're mainly going to focus on text content in this blog post. Elements like photos, videos, and other graphic elements will be discussed in a separate post. To see how content comes into play in a website build, let's refer back to my client's website tree:
While a website tree serves as the framework of the website, the written content fills that framework in, providing the details and information website visitors are looking for.
Our website example for this series belongs to a father/son team who run a manufacturing business. Because I'm not a manufacturing expert, I will rely heavily on my clients who are experts in this field during this stage of the process. I will sit down with them, copy of the website tree in hand, and we will go through it step by step, website page by website page. I ask myself, and them, a whole lot of questions in my quest for information:
Once I've finished discovering all the content, it's time to write. Again, this will be a back and forth process of reading and proofing between my client and myself. Going page by page, I take the information they've given and I begin placing it in where it belongs. I pay special attention to not only what the message I'm writing says, but also how the message is given:
Once the content itself has been written and approved by the client, it's time to do one last edit. Nothing screams "unprofessional" like spelling, punctuation, or grammatical errors. This is when I often call in extra eyes to proof read, as I find that it's easier for a new reader to spot an error than it is for me.
At this point in the process, it's a temptation to call it a day. My brain is tired. My eyes are tired. But I have a few fun memes I keep around as reminders that the editing step is vitally important.
Amazing! Okay, just one more:
I can't stop. That's so entertaining!
Providing your website visitors with quality content is a winner every time. Although it's a time-consuming task, creating good, clear content can make the different between a website visitor cruising on by your website or clicking through for more.
Have a great week! I'll be back next week with a sneak peek into my design process.
Hi, I'm Christa, founder of HUB Creative Media, an Iowa-based business specializing in targeted messaging, copywriting, and ghostwriting services. I have one handsome hubby who's my partner in crime (not literally) and two great kids who keep us busy (Track and field! Volleyball! Basketball! All the sports!) Using words to help people promote what they love is my favorite!